SVA Products of Design
We assisted the School of Visual Arts Products of Design program in migrating their old site from WordPress to Squarespace, and redesigning it for Squarespace. Their old site had become too clunky to maintain. The new site allows them to easily deploy heavily stylized, fully responsive content throughout the blog-centric site.
Search Engine Optimization
Products of Design now creates new content on a regular basis with minimal effort. Fresh content is automatically previewed throughout the website, encouraging regular readership. A single blog post can automatically display content in up to four different areas of the website, each with its own layout and styling.
Students credit the quality of the department’s website as a deciding factor in their decision to enroll in the MFA design program. "This is what a you expect from a design website, other programs’ websites were not great, which is what made me choose this program," said one student.
At the program's request, we provided SEO analysis and suggestions that resulted in a 20% improvement in search rankings of targeted key phrases. We also provided additional SEO services, including advice on best practices as they continue to build content.