BMS is a property located in the West Village owned by the founder and former president of VH1 and MTV. BMS had a unique set of offerings providing residential space and event space for commercial photo and film shoots, and live events for clients such as Food Network, and Mercedes Benz Fashion Week shows.
Their original website had an outdated design without mobile support, that didn’t give a good sense of the space, its capabilities and general information that most of their clients would want prior to visiting. It also didn’t have information about the types of clients they cater to and wanted to attract.
We conducted interviews, and visiting the venue. We saw that we needed to target location scouts as well as independent organizations looking to book event space. It was important that when a potential customer landed on their homepage whether they were looking to book a shoot, or an event that there would be content that appealed to them and obvious where to navigate to get the information they needed. We also recognized that there were eight distinct types of space that would interest their customers, and that it made sense to present this as an eight image gallery on the homepage, clearly labeled with expanded views and details when a user clicks through.
The space had a clean, modern look, with inviting decor and wanted to make sure the website design and content reflected this. We worked with a professional location photographer to get the shots needed for the structure of the site and to create distinctive images for each space.
We also added a FAQ's section, and overview section to show how the spaces related to each other, helping perspective customers see how they could be used.